Developed and built the Nuri House pet shop brand, aiming to reach new customers, continuously improve service quality, and train employee skills to provide a great experience for pets and their pawrents.

Developed and built the Nuri House pet shop brand, aiming to reach new customers, continuously improve service quality, and train employee skills to provide a great experience for pets and their pawrents.

Developed and executed 5-year brand strategy for Nova Travel, driving co-branding initiatives across NovaGroup, and exceeding sales targets as Director during peak season (3,000+ bookings/month).

Spearheaded brand development for VinMart+ in southern Vietnam, launching over 30 VinEco and VinCommerce private label products, and achieving a +2% annual increase in VinEco brand awareness and +3% in customer

satisfaction.

Led a 6-member team in crafting and executing sponsorship plans for major events like WeChoice Awards (VND 16 bil.) and Here We Go (VND 10 bil.), optimizing benefits and brand image to deliver 180-250% ROI and enhance client experiences through data-driven insights.

Developed advertising concepts and designs for renowned brands like Volkswagen, BMW, Auchan, Tropicana, and

Le Petit Marseillais, etc.